Digital Marketing Professional
Senior digital executive with 25+ years driving growth for content-rich health and wellness platforms — with deep expertise in SEO since 1999. Currently retired in Iowa City and selectively available for consulting.
About
I'm a marketer by trade and a curious generalist by nature. Over a career spanning multinational corporations, media start-ups, and everything in between, I've built a particular affinity for the intersection of search engine optimization and user experience — where the two work together, magical things happen.
In 2022, my wife and I relocated from California to Iowa City, Iowa — a fantastic college town (Go Hawks!) with abundant bike paths, great breweries, and a dog park that our two active dogs, Ida and Norman, consider their second home.
Experience
I've built and led high-performing cross-functional teams across product, marketing, content, editorial, design, and development. My focus has been growing organic traffic and maximizing revenue through display advertising, sponsorships, conversions, and strategic partnerships — and more recently, leveraging AI to optimize taxonomy and information architecture at scale. I've also managed the launch of the the first quad-processor computer server.
VP, Content Strategy, Audience Development & Channel Marketing — Everyday Health Group
Led SEO and content strategy for the consumer group, improving quality, findability, and discoverability across EverydayHealth.com. Conducted content audits resulting in significant cleanup of published pages. Reorganized information architecture and taxonomy using AI to reclassify half of all published articles. Departed following a workforce reduction.
Consultant — Pipedrive
Managed web team and supported restructuring efforts for a leading SaaS CRM platform, contributing to the company's unicorn acquisition.
VP, Audience Development — Everyday Health Media, LLC
Developed strategic SEO initiatives across two sites with 30MM+ monthly search visits. Managed a team of 10 focused on organic growth — growing search traffic 56% over two years through content optimization, mobile/AMP, site speed, UX, and structured data. Company acquired by Ziff Davis in December 2016.
Digital Director — DuJour Media
Provided digital strategies for this luxury magazine publisher. Developed site information architecture, display media strategy, deployed SEO best practices, and led a successful migration to WordPress CMS.
SVP, Audience & Content Marketing — Travora Media
Led traffic acquisition for Travora.com across four owned-and-operated travel brands. Managed post-launch content, social, and email marketing strategy. Company acquired by AdVantage Networks in February 2013.
WebMD Health Corp. — Multiple Roles
Joined via the WebMD acquisition of MedicineNet in 2004. Held three roles over eight years: VP Marketing & Content Innovation (2004–2010), Contractor Consultant (2010–2011), and Senior Director, Network Strategy (2011–2012). Responsible for delivering over half of WebMD's consumer network traffic — growing 20–40% year over year, driven by original health content and SEO, with 89% of referral traffic from search engines.
VP Marketing — MedicineNet, Inc.
Reported to the President/CEO. Managed all marketing activities for one of the web's earliest consumer health destinations. Grew site traffic 600% to over 12 million monthly page views, resulting in revenue growth of over 40% per year. Acquired by WebMD in December 2004.
Xerox · Canon · NEC · Ansell · ALR
Marketing and product roles at multinational corporations and an innovative personal computer company — including ALR, where I was involved in the launch of the first quad-processor server.
Full details on LinkedIn.
Consulting
After my VP role at Everyday Health Group ended in August 2024, I retired. I remain selectively available for consulting — particularly for non-profit organizations, SMBs, and health & media companies where I can make a meaningful contribution.
A sample of brands I've worked with
Education
B.A., Speech Communication — California State University, Long Beach
Specializing in Interpersonal and Organizational Communication, with a Minor in Marketing.
Professional Development
HFI-Certified Usability Analyst (CUA), Human Factors International · Information Architecture course, Nielsen Norman Group.
What I Value